After you get finished watching this video the first question you may have is why the heck anyone would want one of these.  These geniuses have taken a garden variety bath robe, turned it around and attempted to corner the market for household blankets.

Guys, Kriss Kros called from 1992 and they want their backwards clothes gimic back.
Now, I’ll allow that there are two plausible reasons for wanting to wear a snuggie…

1) Your job description involves trying to kill Darth Vadar

We love our snuggies

2) You are rocking a stone mason tatoo and you happen to know where the templars lost treasure is buried.

These people look good in snuggies

That’s it. There are no other possible reasons that you would want to wear, much less pay for one of these things. Just listen to their marketing pitch. There target market is people who  either:

1. have trouble getting their arms out from under a blanket or
2. those who don’t have access to a coat for times when they are outside.

Trust me, the market segment defined by people who can’t get their arms out from under a blanket or who don’t have their own coat is not a very lucrative one.

The best part of the snuggie informercial is that they’ll send you two for the price of one.  The flaw with this is that anyone who would consider buying a snuggie more than likely doesn’t have a significant other which wich to share their second snuggie.