Home > Uncategorized > The idiocy of the Snuggie

The idiocy of the Snuggie

January 28th, 2009

After you get finished watching this video the first question you may have is why the heck anyone would want one of these.  These geniuses have taken a garden variety bath robe, turned it around and attempted to corner the market for household blankets.

Guys, Kriss Kros called from 1992 and they want their backwards clothes gimic back.
Now, I’ll allow that there are two plausible reasons for wanting to wear a snuggie…

1) Your job description involves trying to kill Darth Vadar

We love our snuggies

We love our snuggies

2) You are rocking a stone mason tatoo and you happen to know where the templars lost treasure is buried.

These people look good in snuggies

These people look good in snuggies

That’s it. There are no other possible reasons that you would want to wear, much less pay for one of these things. Just listen to their marketing pitch. There target market is people who  either:

  1. have trouble getting their arms out from under a blanket or
  2. those who don’t have access to a coat for times when they are outside.

Trust me, the market segment defined by people who can’t get their arms out from under a blanket or who don’t have their own coat is not a very lucrative one.

The best part of the snuggie informercial is that they’ll send you two for the price of one.  The flaw with this is that anyone who would consider buying a snuggie more than likely doesn’t have a significant other which wich to share their second snuggie.

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  1. Jenny
    February 2nd, 2009 at 13:05 | #1

    Crap.. I have to go and return Ruby’s baby gift…

  2. Jimmy Holliday
    February 4th, 2009 at 13:10 | #2

    Chris,

    Although I find this ver amusing I must correct you the previous post. You will notice that Anakin Skywalker is waering a snuggie beside Obiwan Kenobi, also wearing a snuggie. How could Anakin’s job be to kill Darth Vader when he himself will eventually become Darth Vader. I think you may want to re-word that job title to “Becoming a Jedi Knight”.

    jimmy

  3. Jess Chateauvert
    February 8th, 2009 at 08:30 | #3

    Sometimes, if you live in a really old and cold house, a snuggie is very convenient. Say you’re reading, and you don’t want your hands outside the blanket, or maybe you’re holding your baby daughter and again, you’d like the warmth of a blanket (but don’t have the energy to go all the way upstairs to put another sweatshirt on).
    I got a snuggie for Christmas from my dad. That’s right, John McIntosh saw the infomercial, and thought that his wife, daughters and daughter-in-law would love them. And he was right! I think the Holliday family is not giving the snuggie a fair shot.
    PS – congrats on Ruby. Glad that she’s home with you!

  4. Puma
    February 28th, 2009 at 23:08 | #4

    http://www.youtube.com/watch?v=h05ZQ7WHw8Y&NR=1

    Cho make sure to check out this link!!!

  5. March 13th, 2009 at 23:20 | #5

    sure enough the Snuggie infomercials draw in my attention like a magnet, though i haven’t gotten the point of actually buying one yet

  6. January 24th, 2011 at 07:43 | #6

    Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! I’m sure you had fun writing this article.

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